A big part of having a Major League Soccer team in a city is making sure the community is involved with the team. Atlanta United provides many community events for people to get involved in; anybody can participate if they want to stay connected to the team.
One of these activities Flag Friday, where fans search for hidden Atlanta United flags to win prizes. 
“I think Flag Friday makes people more aware that there is a new sports team here, because of the monetary award,” Sohail Ghatnekar, a local Atlanta United fan, said.
Events like Flag Friday aim to make people aware of Atlanta’s newly formed Major League Soccer team, in order to raise ticket sales. In 2015, Atlanta United broke the previous Major League Soccer record for season ticket sales, with over 26,000 purchases.
The Soccer in the Streets tournament was a huge success this summer. Signed Atlanta United players and former big-name club players, including Darren Eales, Carlos Bocanegra and Andreas Ottl, participated in the tournament. Fans came to see these new Atlanta United Players participate in a friendly competition, and got to experience the new signings for the team in action.
Atlanta United will be attending the Festival Peachtree Latino, a large multicultural event at Piedmont Park, bringing games, dancing, and a lot more. 
Fans who purchase season tickets for 2017 can become part of the Founders Club. Members receive VIP access to exclusive events and content, presale opportunities and guaranteed seating priority.
Atlanta United also supports philanthropic causes. MLS Works is a community outreach initiative that provides opportunities for Major League Soccer teams to provide for their communities. Additionally, Arthur Blank, the owner of the Atlanta United team, founded the Arthur Blank Foundation, which supports programs that help transform struggling neighborhoods.